L'e-mail marketing s'impose comme le leader des outils marketing

Posté le 18 fév 2015 dans e-Marketing | 0 commentaire
L'e-mail marketing s'impose comme le leader des outils marketing
Plus que jamais, l'e-mail marketing s'impose comme le leader des outils marketing en terme de transformation et de ROI. [Article en anglais]

Email Marketing Is A Major Driver Of E-Commerce This Holiday Season (Source: MarketingLand)

"It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to the Custora E-commerce Pulse..."
"Black Friday e-commerce revenue was up 20.6% compared to last year’s retail holiday, and email marketing was responsible for driving 27% of those purchases this year..."

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